Family is curious thing. The people closest to us we often regard with a complex mixture of both affection and disdain. Such is the human condition. Emotion, passion especially, arises in so many forms, like matter and anti-matter, energetic yet opposite.
Your family might include doctors, lawyers, poets and astro-physicists…even Nobel laureates. But they’re still your family. You know them really well, and for all their legitimately wondrous attributes there are times that they’re still just a pain in the….well, you know.
When you make use of a particular companies products for long enough they become a bit like family. You appreciate their better qualities, but you also get to know their idiosyncrasies. You know what you’d change if you had some influence.