Rant: American Auto-Makers Still Need a Clue

[Begin music: Beach Boys, “I Get Around”]

Recent projects have had me in Chicago, Milwaukee, Washington DC and Nashville. Suffice it to say that over the past few months I’ve rented cars on several occasions.

[Change music: Max Webster, “Battle Scar”]

Most typically I book what the rental companies call an “SCAR.” That’s their code for a “Standard Car” but I’ve come to believe that it also describes the relationship between domestic auto makers and the auto renting public…scarred.

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