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Online Marketers: How-To Hold Branded Blabs

OnSip-SMBlabLong-time VUC sponsor OnSIP has been running a series of video chats they call #SMBLAB. Blab is a newer, kinda Hangout-like video chat tool built using WebRTC. This week I participated in one with Mike Oeth, CEO of OnSIP, Angela Leavitt of Mojo Marketing, and Randy Resnick, founder of the VUC.

Blab is dead simple to use. It integrates with Twitter for user authentication, allowing up to four people to join each Blab (call?)  The resulting video chats are recorded. Throw in good social media integration and you can see why it’s an online marketers dream.

As nice as blab is, it’s visual presentation is a bit generic. It doesn’t have the image overlay or lower-third capability that you find in Hangouts. That means that you can’t readily add your name or company logo.

That said, it doesn’t need to be this way! You can take matters into your own hands and deliver strong, visually branded blabs…if you want to. It takes a little effort in advance, but it’s not difficult…and it will strengthen your brand presentation.

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Tip: Faking an HDMI Connection

FITPC-HeadlessLast week I once again saw a need to share the output of an Android device. As I’ve described previously, this requires the use of an HDMI splitter to feed both a monitor and the HDMI capture card in my vMix PC. The monitor satisfies that HDCP handshake, which allows the PC to see the video stream.

However, there are times when it’s just not convenient or practical to have an extra monitor involved. This came up recently in a thread in the Wirecast support forum. Someone wants to capture the screen of a number of Mac Mini’s in order to bring multiple Skype video calls into a streaming production. They run the Mac Mini’s headless, accessing the Mac desktops using a software screen sharing application.

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Logitech Launches A New Webcam: C925e

As more and more people make use of video, whether via Blab, Blue Jeans, Hangout, Skype or Zoom, webcams have been continually increasing in importance. Yet the competitive landscape for webcams has been relatively unchanged in recent years. However, there has recently been some movement that sleepiest corner of technology as Logitech this week announced the Logitech C925e Webcam.

logitech-c925e-webcam-3

The family of Logitech webcams can be confusing. Logitech’s own web site and marketing language make it difficult to differentiate the various models. Given my rambling exploration of webcams I have a handful of them hereabouts, which leaves me potentially well-positioned to help explain where the C925e fits.

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Observations of the vMix 17 Public Beta

Last week saw the release of the vMix Fun Time Live Show for March which was punctuated by the public release of a beta preview of vMix 17. The official release of vMix is being timed to coincide with the annual NAB Convention, which is April 16-21 in Las Vegas.

In the middle of 2015 vMix replaced Wirecast as my preferred desktop video production software. vMix is effectively a production switcher. It allows me to combine various audio and video sources in real-time, the results being sent to a Hangout-On-Air or recorded to disk. It handles webcams, graphics, animations, video capture cards, live desktop capture and even PowerPoint files with ease. Further, it does so while being less hardware intensive than its competition.

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Webcams in 2016: Where are the USB 3.0 models?

roboshot-12-usb-front-300pxIt may seem like my long, winding exploration of webcams has stalled, but I assure you that’s not the case. I’m moving as fast as the industry will permit. The fact is that the industry just isn’t moving very quickly.

Back in October 2013 I first penned something about my hunt for a USB 3.0 webcam. At that point there were basically none to be had. A few months later when Vaddio presented their Huddlestation product on VUC472 they mentioned that USB 3.0 capable chip sets for such devices were anticipates later in 2014.

Well, it’s now well into 2016 and where are the USB 3.0 webcams? I actually get asked this question quite a bit, most recently in a tweet from George Ou of ZDNet.

While I responded to Mr. Ou, the question comes up often enough that I’d best address it here in the open.

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I Want A New Kind Of Desktop Webcam

Logitech-C920-WebcamYes, I want a new webcam! The idiocy of that statement doesn’t become apparent unless you’re familiar with my home office, which is littered with various webcams. They have become something of an obsession. Yet, none of them does quite what I’d like.

My reference for a simple USB attached webcam is the venerable Logitech HD Pro C920. One sits, a near permanent fixture, atop my left-side monitor. It’s a solid product. It’s affordable. Makes great video under various lighting conditions. It can deliver MJPEG or H.264 encoded streams, which makes it capable of 1080p when used with suitable software.

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