Journalist. Reporter. Columnist. Writer. Blogger. These are all very different things, yet there’s a lot of commonality to their activities and presentation. Most often, to have some semblance of credibility one must consider both sides of an argument or treatise in addressing a topic. This is done in the name of being “fair and balanced.”
The problem is that being fair and balanced can also lead to a kind of blandness in the writing. We might still convey some useful insight, but without expressing what is truly opinion it’s often difficult conveying a passion for the topic.