Hey, Mr Podcaster! Audio Quality Matters, M’kay?

ibm-podcast-galaxy-nexus While I travel I like to listen to podcasts. While there are a variety of podcasts that are routinely found on my cell phone, I also try new things from The Conversations Network and similar sites.

This evening as I’m on a flight to Raleigh-Durham NC I happened to give a listen to a short podcast from IBM. It was The IBM Institute For Business Value podcast entitled, “The Changing Face Of Communication.” It’s an older podcast, from June 2009.

While this file had been on my phone a while I had thought that it still might be interesting. IBM certainly knows a thing or two about communications. I was at Astricon 2009 when IBM had a keynote address. They also announced a partnership of some sort with Digium.

However, I was startled to hear the audio quality of this podcast. It’s simply atrocious. Seriously. It’s really bad.

Remember Marshall McLuhan? The medium is the message. In this case the medium, poor quality podcast audio, completely destroys the message…and along with it the credibility of the participants.

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