About a week ago I read a tweet someone posted stemming from a conversation with their boss. The topic under consideration was blogging. The boss asserted that they should be posting more frequently, even if they are short posts. Their own impression had been that quality trumps quantity and longer, well-considered posts take time.
The initial tweet was met with a range of replies, myself amongst them. I instinctively agreed with the stance that quality is an imperative. However, as is often the case, after mulling it over for a while I’m not sure the answer is so simple or obvious. To borrow from my roots a Western Canadian cultural-ism, the better answer could be “that depends.”