Lightning Strikes Beats

BeatsHeadphonesWhiteI’ve not been a fan of Beats by Dr. Dre. I’ve purchased a couple of their lesser headsets and found them wanting. So it was that the purchase of the company by Apple didn’t really rock my world view, although the sum involved brought with it a bright spotlight. Lacking for other information there was a lot of speculation as to the underlying logic. It was certainly a curiosity.

Apple’s recent announcement that they will be abandoning the use of the ubiquitous 3.5mm TRS plug for the lightning connector is however very interesting. While it doesn’t change anything about the performance of the products, this announcement casts a new light on the value of the Beats deal. It makes a certain amount of sense if Apple wants to take the whole realm of headsets beyond analog connections, even beyond USB connections.

Digital connections, whether USB or other, make a lot of sense. Such connections remove the variability of the hosts on-board audio interface. In the case of a computer, being at arms length from the internals of the device reduces the likelihood of noise induced into the analog stages of the electronics.

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