HD-DVD Merchandising At Fry’s: The Look And Sound of Incompetance

I took this picture with the camera in my Blackberry Pearl back in November 2007. I was at Fry’s Electronics in Houston to pick up a few things and thought I’d swing by the TV department to see what was new. I was shocked when I saw the display pictured on the left.

Here you see what could have been a really nice end-aisle display of Toshiba HD-DVD wares. It has one of the nice new Toshiba LCDs, a couple of HD-DVD players and a nice assortment of discs. So what’s the problem you ask?

If you look at what’s on the LCD-TV it’s the local Fox affiliate, off-air in SD running Judge Judy. This is just simply wrong in so many ways.

It’s not HD , it’s SD. It’s not even good quality SD, it’s crappy off-air with no cable. The players are right there in the display. The discs are right there, too!! My guess is that the department staff didn’t or couldn’t work out how to make one disc repeat endlessly, so they just tuned something they might like to watch.

I bet Toshiba paid a considerable sum to mount these displays. I hope they know how great an effort their retail partners made as well.

BTW, when I was seen to be taking a picture I was approached by a salesperson who was otherwise trying to avoid being engaged. He told me to stop and that taking pictures was not allowed in the store. I guess they don’t want their merchandising magic being leaked to competitors.