This past week I worked a few days with our west coast salesman who is the proud owner of a brand new iPhone 4. A long time user of the iPhone 3 GS, he’s thus far very happy with iPhone 4. Both he and his wife carry new iPhones.
One of the things that they’re been enjoying is the new FaceTime application. While I was there he used it to call his wife who was spending some time with family in Las Vegas.
He also used it to show her how their dog was feeling much better after having been ill for a few days. Clearly, to see the dog wagging his tail for herself is a lot more convincing that merely being told he feels better.
This was for me a revelation. I’ve known this gentleman a long time and know that he is not drawn to techno-gadgetry for its own sake. He’s not an early adopter, but he appreciates stuff that works well. In this regard he’s squarely in Apple’s target market.