Does your phone system implement some interactive voice response, aka IVR? Do you know how bad IVR can drive your customers nuts? It can actually drive them away. Here are a couple of examples from my personal life.
Here in Houston there’s a very successful Greek restaurant called Niko Niko’s. Stella likes this place a lot. I like their food but I don’t like to go there. It’s always busy. It’s simply too noisy a place to have a relaxing meal.