Signal-to-Noise: Some Thoughts About Unboxing

unboxThe internet is for cat videos. It’s true. Well, it’s largely true. I’d say that unboxing videos rank right up there with cats. YouTube reports that it has 41.5 million unboxing videos! I admit that I simply don’t understand the phenomenon of unboxing videos.

You’ve never seen an unboxing video hereabouts. I could certainly do them, we have the tools, but I don’t think they deliver any value. I can see no reason to share what is actually a pretty commonplace activity.

If you wanted to know what was in the box, being a thinking person, you’d research the manufacturer’s web site, or perhaps check with a reseller. What’s in the box is usually easily determined. It yields little insight into the product.

I suppose it’s easy to do, and garners some attention for those who make the effort. What do you think? Are unboxing videos useful? Or below the noise floor?

Cats like boxes. I suppose that might be why there are so many unboxing videos online. There are even videos of cats in boxes. Ours would not pose for me.

BoomStick or BoomSchtick?

It’s Monday as I begin to set these bytes in order, so I may be predisposed to be extra crotchety.  Consider yourselves warned.

Today’s news dump was largely unremarkable, with a singular exception thus far; Mashable’s Lance Ulanoff penned a sort of mini-review of an audio enhancement gadget called the BoomStick.


Various aspects of the this piece cause me concern. It’s basically hollow. For example, the author offers:

“According to the manufacturers, it can enhance virtually any audio source with a built an advanced digital signal processor (ADSP) that includes psychoacoustic base adjustment, spatial enhancement and high-frequency contouring. They all combine to, BoomCloud 360 claims, reveal latent audio qualities — things that can get masked in a sound mix. “

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Logitech Launches A New Webcam: C925e

As more and more people make use of video, whether via Blab, Blue Jeans, Hangout, Skype or Zoom, webcams have been continually increasing in importance. Yet the competitive landscape for webcams has been relatively unchanged in recent years. However, there has recently been some movement that sleepiest corner of technology as Logitech this week announced the Logitech C925e Webcam.


The family of Logitech webcams can be confusing. Logitech’s own web site and marketing language make it difficult to differentiate the various models. Given my rambling exploration of webcams I have a handful of them hereabouts, which leaves me potentially well-positioned to help explain where the C925e fits.

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