Some months ago I was doing some work around the house at the request of my wife. I can’t remember what exactly, but it involved some woodworking. The process was not going as well as I might have hoped and I was getting tired.
Somehow I managed to mash my hand, which aside from being painful brought the effort to a premature end for the day. My wife decided that we need to make a trip to our local Lowe’s anyway, and that I should take a break come along for the ride.
While at the store we stumbled upon a display for the Nest Learning Thermostat. A few days before I had mentioned to Stella that it was being rolled out nationally. I also told her a bit of the story about the company, its founder and their legal entanglement with Honeywell.
Upon seeing the device offered in the store, and with feelings of guilt stemming from my damaged digits, she bought the Nest as a thank you for undertaking her honey-do list.
The story of Nest is very appealing to her sensibilities. A small start-up shaking up a stodgy business, complete David v Goliath legal cases. Who isn’t drawn to an underdog? Especially when the product bears all the hallmarks of design by Apple .